vision Archives - Don Enright

Mission Creep, Turtles, and You

by Don EnrightPlanning, Strategic Planning July 25, 2018January 11, 2023One Comment

What is mission creep? If your organization has been around for a while, you may discover that you have a few lines of business that don’t fit into your mission, or perhaps fit only in the broadest possible way. That’s mission creep. How does that happen? Well, mission creep is the slow and insidious process …

How to Craft a Vision Statement

by Don EnrightPlanning, Strategic Planning, Visitor Experience September 4, 2016December 29, 2021No Comments

There’s no sense telling your staff and public that you will be the top heritage attraction in the nation if you can’t craft a strategic plan (and budget) that will get you there. In my previous article, I outlined what I hope will be a fairly simple way to craft a relevant, realistic mission statement. The problem …