Which is not to suggest that your resource is without meaning. I’ve been spending a lot of time lately putting together basic training for interpreters, and one of the first things we always try to do is define exactly what our profession is. You’d think that’d be easy; it ain’t. Every time I try to …
Read more “There are no meanings inherent in your resource.”
It takes time to become accustomed to values-based thinking. This is part two of a two-part article on organizational values in the heritage sector. Part one is here. A values exercise is a way of defining your ethical approach to the prickly, unpleasant issues that are likely to rear their heads in the future. Your values …
In the heritage sector, values and brand are ultimately one and the same. If your mission describes what you do as an organization, both your values and your brand describe how you do it. That may sound strange: brand and values sound like two very different areas of concern. But I’m going to suggest to …
Values are the most important criterion of all. This is the fourth instalment in an ongoing discussion on social science for interpretive planners and visitor experience professionals. Part one is here. The last few years have seen a real shift among market researchers away from simple demographics toward psychographics: identifying segments of society by their identity-based social …