scary Halloween image (church in Rome)

Is Your Halloween Program Off-Theme?

Surely we can accomplish more with a valuable new audience then just jump out of a dark corner and go “boo.” Are you planning a thematically vapid Halloween event? Are you busily training volunteers to jump out at people from behind half-closed doors? Are you dusting off your wacky grave stones and firing up your howling-and-cackling sound systems? And are you completely ignoring your site’s history and […]

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mute swan

The World’s Worst Interpretive Themes

Writing great interpretive themes is not rocket science. Why do we make it so hard? In the world of interpretation, we refer to messages as themes. The word ‘theme’ has different connotations and meanings. Sometimes I wish we didn’t use the term at all; it’s confusing, and this is one area that we really need to get right. Let’s see what the dictionary has to […]

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