Positioning Statements: Simple, Not Easy Sometimes, life takes you in odd and unexpected directions. If you’d told me twenty years ago that I was going to be spending my days helping heritage sites do market research and audience segmentation, I probably would have cut myself. It really isn’t something that comes naturally to me. Target marketing …
How do you know if a given audience segment has potential for you? This article is part of a series, Understanding Our Audiences, for interpretive planners and other visitor experience professionals. Here is the beginning of the series. Every so often, someone in your organization will say, “Hey, we should really be serving Market X!” …
It’s all about the fun of discovery I just spent seven months living in a floating seniors’ facility. It was a blast. Well, to be technically correct, it was a cruise ship and I was a guest presenter. Each cruise lasted about 14 nights, and before we sailed, I would look at the demographic breakdown of …