Closeup sand fly (insect)

Beef Up Your SWOT Analysis.

In my never-ending quest to become the world’s best interpretive planner, I’m constantly evaluating the tools that I use. One of a planner’s most basic exercises is the SWOT analysis, where you take stock of your client’s strengths, weaknesses, opportunities and threats. A staple of virtually all strategic plans, interpretive plans, visitor experience strategies, and …