brown pelican, teetering

Hearts, Minds, and Positioning Statements

Positioning Statements: Simple, Not Easy Sometimes, life takes you in odd and unexpected directions. If you’d told me twenty years ago that I was going to be spending my days helping heritage sites do market research and audience segmentation, I probably would have cut myself. It really┬áisn’t something that comes naturally to me. Target marketing is not the kind of thing┬áI wake up excited about […]

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