Sunset, Strait of Georgia

How to Craft a Vision Statement

by Don EnrightPlanning, Strategic Planning, Visitor ExperiencePosted on No Comments

There’s no sense telling your staff and public that you will be the top heritage attraction in the nation if you can’t craft a strategic plan (and budget) that will get you there. In my previous article, I outlined what I hope will be a fairly simple way to craft a relevant, realistic mission statement. The problem …

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Mission Statement Checkup: How’s Yours?

by Don EnrightPlanning, Strategic PlanningPosted on No Comments

Mission statements should avoid vague and lofty turns of phrase like “transforms lives” or “provides hope” or “empowers wise choices”. All planning starts with a mission. From your mission statement flow your vision, your strategic goals, your management plan, interpretive plan, marketing plan… and all of the magical visitor experiences you live to facilitate. Without …

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