market Archives - Don Enright

Twenty(ish) Good Questions About Your Markets

by Don EnrightAudiences, Visitor Experience May 31, 2015September 17, 2016No Comments

What benefits are they seeking when they travel to an attraction like yours? This article is part of a series, Understanding Our Audiences, on market segmentation for interpretive planners and other visitor experience professionals. You should probably start at the beginning, here. Here are some things you probably need to know about your visitors in order …

Segmentation, Profiling and the Role of Free Will

by Don EnrightAudiences, Visitor Experience April 26, 2015May 8, 2015No Comments

Editor’s note: This is part two of a series, Understanding Our Audiences, intended for anyone who does planning in the interpretive or visitor experience sectors. You can find the first instalment here. It all sounds like marketing-speak. In fact, it’s pure old-school interpretation. Market segmentation is based on the idea that your behaviour and your tastes …