What benefits are they seeking when they travel to an attraction like yours? This article is part of a series, Understanding Our Audiences, on market segmentation for interpretive planners and other visitor experience professionals. You should probably start at the beginning, here. Here are some things you probably need to know about your visitors in order …
This is the third piece in a series of instalments about social science for interpreters, and interpretive planners, and visitor experience professionals. Find the first instalment here. There are many ways of understanding our audiences and segmenting them into groups. Do these look familiar to you? Demography: What life stage are your visitors (age, family and …
What do you really know about your audiences? An introduction to market segmentation in the Visitor Experience sector.