man gazing right

Twenty(ish) Good Questions About Your Markets

What benefits are they seeking when they travel to an attraction like yours? This article is part of a series, Understanding Our Audiences, on market segmentation for interpretive planners and other visitor experience professionals. You should probably start at the beginning, here.   Here are some things you probably need to know about your visitors in order to identify your market segments. Note that these are not […]

Continue reading
cyclists

Understanding Our Markets: Ways of Segmenting

This is the third piece in a series of instalments about social science for interpreters, and interpretive planners, and visitor experience professionals. Find the first instalment here.  There are many ways of understanding our audiences and segmenting them into groups. Do these look familiar to you? Demography: What life stage are your visitors (age, family and marital status)? What is their education level? What is their […]

Continue reading