I worked with Parks Canada and the staff of S.S. Klondike National Historic Site to develop a complete visitor experience strategy for the prominent Whitehorse landmark. The Klondike is one of the last remaining examples of the riverboats that were once at the heart of the Yukon’s economy.
Adapting to Covid-19 brought us some interesting ways of working: we used a combination of regular online workshops with two site visits. It took a bit of time, but I’m quite pleased with the results.
Plan Excerpt: Thematic Framework
Plan Excerpt: Audience Analysis
