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I hope this note finds you happy, healthy, and just busy enough. Lately, I’ve been thinking a lot about how interpretation can gently (or not so gently) steer visitor behaviour in the right direction. Whether we’re trying to curb bad habits, organize our content more effectively, or simply make a lasting impression, it all comes down to planning with purpose. I’ve pulled together a few recent pieces that reflect what I’ve been learning—and I’d love to invite you to my next 26-minute webinar, all about writing for behaviour change. Details below.
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Thanks for reading. I appreciate it.
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Interpretive Writing for Behaviour Change
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June 5, 2025 10:00 - 10:30 AM Pacific Time
Interpretive signs can do more than inform—they can influence behaviour. But changing visitor habits takes more than a catchy headline. In this 26-minute session, we’ll explore how to write signs that actually work. You’ll get a crash course in the Theory of Planned Behaviour—a simple, powerful model that explains why people do …
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How to rock a content matrix (and why you should)
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(Includes video from last month's webinar)
Let’s talk about content matrices. They’re not flashy. They’re not sexy. But they might be the single most useful tool in your interpretive planning toolkit. If you’ve ever struggled to keep track of what goes where in a new exhibition or program, or found yourself mid-project wondering, “Wait, who is this for again?”—a content matrix is your best friend. What …
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Making Streakers Happy
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Writing for the real visitor—who may be tired, distracted, disinterested, or just along for the ride—is an act of generosity.
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