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I hope this finds you rested and looking forward to the new year. I am looking forward to new challenges, and while I haven't (yet) been able to take much time off, I'm working on projects that energize me and allow me to reflect on how my work has been going.
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It has been a busy year. I think that if I could categorize how things are trending in my line of work, I'd have to say that the projects are getting longer. I had many projects in 2022; only two of them finished on time without the client wanting to extend the work plan by weeks or month. Working collaboratively with different communities is one of the most exciting aspects of our work these days. The down side is it all takes longer. With better final results, I believe.
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Below are my latest articles; I trust there is something there that might resonate with you and your work. I hope my feature on March Madness isn't too pissy—I really do sympathize with how difficult it is to put contracts together, and how much everything seems to snowball late in the fiscal year.
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Diversification is hard. Here's how to strategize.
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As a visitor experience planner, market analysis is part of what I do. That is to say, I help parks, museums, aquariums, zoos, and historic sites to identify who their visitors are, and who their visitors might be in the future. And I help them figure out how to reach out to them and how to establish positive relationships with …
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Social Media: A Method to it All
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If you are a manager in the cultural or natural history sector, you've probably got staff madly working on social media. Maybe you're a social media person yourself. And if you are, you know it's busy and challenging work. As a visitor experience advisor, I'm often asked to help put social media in the greater context of what the entire …
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The Cost of March Madness
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A Tale of Two Contracts It’s April 1st, the start of a brand-new fiscal year, and Avril and Mavis, two project managers in a government agency, are hard at work. They’ve just wrapped their fiscal year end and are already moving forward on projects that were identified months ago in strategic planning. They’re excited about a big new capital project, …
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