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I normally email once a month; I am playing a bit of catchup here as I have been remiss while overloaded with projects. I hope you enjoy these posts, which reflect some of the work I've been doing in putting together my Interpretive Master Planning course.
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Evaluating Your Products
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When it comes to measuring your success, you can take a numbers-based or a more subjective approach. We're going to look at doing both, starting with the quantitative. I have written a bit over the last while about program evaluation.
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Recent Projects
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Here's what's been keeping me busy this last while. Let me know if anything here sparks your imagination for a future collaboration.
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Branding Your Attraction: It Ain't About The Logo
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There’s no such thing as not having a brand. You have one, even as you read this. Branding is a vague and distasteful term. Particularly in the ecotourism and heritage sectors: nobody really wants to think of your cherished resource as a brand. So I'd like to establish what I mean by branding from the start: it isn't your logo; …
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