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I hope things are going well at your end. It's a busy time of year and I appreciate you taking a moment to look at my newsletter. I've written some new stuff and I'm interested in hearing how it resonates with you.
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At my end, I've been mad busy writing proposals. I've set myself up a fancy new database system where I can create project proposals and quotes with a minimum of fuss.
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Sometimes I get the impression that clients feel like they need to spell out their entire project in detail with tasks and milestones and outcomes and all these minute processes—honestly, you don't. If you have an idea for a project you want done, you just need to know what outcomes you want to attain and what kind of resources you're able to dedicate to it. Let your contractors propose the rest. If you know what you're trying to achieve, I can draw you a roadmap to get there. I'm a planner—it's what I do.
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Interpretive signs: how long is too long?
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When planning interpretive signs, how do you know how long is too long? Here are some ways to increase your audience's attention span.
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An More Efficient Visitor Experience Strategy
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About ten years ago, park and historic site planners in Canada began expanding the classic Interpretive Master Planning process into a larger and more holistic planning methodology called the Visitor Experience (VE) Strategy. The planning approach has been revolutionary—we take a holistic, 360-degree look at the entire visitor experience from picnic tables to interpretive programs to retail, and re-examine it …
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Beef Up Your SWOT Analysis.
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In my never-ending quest to become the world's best interpretive planner, I'm constantly evaluating the tools that I use. One of a planner's most basic exercises is the SWOT analysis, where you take stock of your client's strengths, weaknesses, opportunities and threats. A staple of virtually all strategic plans, interpretive plans, visitor experience strategies, and a lot of other processes, …
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Hiring Better Interpreters
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Job interviews for interpreters are a waste of everyone's time.
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