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I'm excited to be offering my interpretive signs course again this year. I hope you can join us.
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I keep tinkering with a course on interpretive master planning but I can't seem to find a way to cram such a massive subject into manageable units. I'm too close to the topic, I guess. it's huge. Let me know if you have any ideas.
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I'm also thinking a lot about evaluation and why we seem to be so afraid to do it in our business. I really think people have been told it's prohibitively difficult. It ain't.
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Anyway. I hope the coming winter season is healthy and happy and productive for you. Let me know how things are shaping up at your end.
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Now open for registration: Interpretive Signs Course
I'm pleased to let you know that I'll be offering my popular Interpretive Signs Course in February of 2024. I have 30 spots total this year. Online classes will run Tuesday mornings 10 am PST in February 2024.
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Starting Out on the Right Foot
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In the nature and cultural heritage sectors, evaluation is a dying art. Here's how to do a basic front-end evaluation and use it to create better visitor experiences.
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The Art and Science of Visitor Experience
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Visitor experience is 70% art and 30% science.
When I was a young park interpreter, we rarely had access to audience research. In fact, I don't much recall anyone talking about it: if you were in the heritage tourism sector, you simply did your work (exhibits, activities, orientation, amenities) as best you could, based on what you thought it should look …
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Evaluating Your Information Centre
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We've all been there: the very sad information centre.
The staff are surly, the brochures are gone, the washrooms are horrifying, and everything digital is out of order. (If I had a dime for every out-of-order digital screen I've seen in a visitor centre, I'd... well... I'd have some dimes.) And I hope I can say we've all …
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