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This month's newsletter kicks butt and I think you should probably set aside some time to read it. Just saying :)
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First, we’ll look at why actionable social science is essential for creating visitor experiences that truly connect. Then, we’ll dive into the art of small talk—how a little conversation can go a long way with visitors. We’ll also explore why focusing on better products, rather than more products, can lead to a stronger and more sustainable program. Finally, I’ll share some insights I’m gaining about using AI in interpretive planning.
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There’s a lot to unpack, so have a look eh.
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Social science: the only good data is actionable data.
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What are we supposed to do with all this information? In interpretive planning, identifying target markets has become standard practice. We’ve all gotten pretty good at creating profiles for the types of people we think will be a good match with our sites and experiences. This kind of market segmentation feels like progress—it’s supposed to help us tailor our offerings, …
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Interpreters and the art of small talk
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Does conversation with strangers come easily to you? If you’re like a lot of interpreters, I’m guessing not. You’d think, being professional presenters, that we’d all be happy extraverts; it ain’t necessarily so. Many of us are that odd hybrid known as the introverted extrovert. Or maybe it’s the extroverted introvert, I’m not sure. But we are the people who …
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Dear Don: How do we stop the dysfunction?
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Dear Don, Our school program delivery model: why is it this way? How did we get here? Do other teams have the same problems? Context: I have been one of the field interpreters for the last two years …
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Let's keep talking about AI in interpretation.
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About a year ago, I wrote a post about artificial intelligence (AI) and how I was testing it out for creating interpretive products. At the time, I voiced some concern—mainly, how soon it might replace interpretive writers like us. And by 'concern' I mean I kind of freaked out. Fast forward to today, and …
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