Professional development at any budget.

Professional Development… at all costs!

“Wouldn’t it be great if you could wave a magic wand and design your own professional development plan? If you widen your definition of what professional development actually is, you may be able to do just that.” It is with great pleasure that I present a guest post from my friend and colleague Nicole Cann. Nicole is manager of interpretive delivery at the Vancouver Aquarium. I […]

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zumba

Zumba and the Price of Interpretive Programs

We need to be honest with ourselves about the impact of price on the demand for our programs. More and more in the world of interpretation, we charge fees for our programs. And if you’re like me, you’ve known the frustration of trying to convince your customers that there is monetary value in guided walks or evening programs or gate admissions. It’s a tough sell. […]

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statue and eiffel tower

The Power of the Creative Brief

Think of it as a one-page interpretive plan. Writing a plan is tough work, and writing an interpretation plan is one of the more daunting tasks many of us in the nature-heritage sector face. So daunting, in fact, that many of us would rather chew off an arm than set aside time in our busy weeks to work on any kind of long-term strategy. Recently, I’ve started […]

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