As a visitor experience advisor, I find that a lot of my work revolves around helping parks, historic sites, and museums do a better job of communicating who they are in an inspiring way. Naturally, as a life-long interpreter, I am a huge believer in the content-based approach. I’m not alone in this; content marketing …
As a visitor experience advisor, I’m a fairly big fan of using email to build relationships with your members and prospective visitors. And I’m not alone; generally, direct email is known to bring a higher return on investment than social media, and we manage to spend hours and hours every week trying to come up …
Memberships aren’t what they used to be. Is your organization struggling with its membership program? Are you having a tough time keeping your membership numbers up? You’re not alone. Membership has always been a cornerstone of the nonprofit model: any society or association is by definition a group of like-minded people working together. And while …
What is the way to your visitors’ hearts? Understanding their problem spaces—and imaging solutions—is a first step.