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Marketing: An Interpretive Approach

As a visitor experience advisor, I find that a lot of my work revolves around helping parks, historic sites, and museums do a better job of communicating who they are in an inspiring way. Naturally, as a life-long interpreter, I am a huge believer in the content-based approach. I’m not alone in this; content marketing …

The Membership Conundrum

Memberships aren’t what they used to be.  Is your organization struggling with its membership program? Are you having a tough time keeping your membership numbers up? You’re not alone.  Membership has always been a cornerstone of the nonprofit model: any society or association is by definition a group of like-minded people working together. And while …