3d interpretive sign

Interpretive Signs: Don’t Neglect the Base

If you’re not investing in the 3D elements of your interpretive sign, you’re missing a powerful opportunity to connect people to your message. (Note: the visual examples here are not my work. Click to follow through to the presenting agency.) About ten years ago when I started producing interpretive signs, I gave zero thought to …

A Field Guide to Content Developers

If you’re trying to put together a design project, it pays to know who to hire. I often see “interpretive writer” in an RFP when it’s clear that you’re really looking for a content developer or an interpretive planner. And while it’s not unusual to find someone (like me) who can do all three, the scope of work (and the price tag) for each is radically different.

interp panel with grammar error

Proofread Twice, Print Once

As an interpretive writer, I really enjoy reading panels and exhibits as I travel across the country for my work. Occasionally, of course, I spot something that makes the writer-editor in me really cringe. I really sympathize with writers whose errors end up in interpretive panels. It’s one thing to see your mistake online, and …

mute swan

The World’s Worst Interpretive Themes

Writing great interpretive themes is not rocket science. Why do we make it so hard? In the world of interpretation, we refer to messages as themes. The word ‘theme’ has different connotations and meanings. Sometimes I wish we didn’t use the term at all; it’s confusing, and this is one area that we really need …