This is the third piece in a series of instalments about social science for interpreters, and interpretive planners, and visitor experience professionals. Find the first instalment here. There are many ways of understanding our audiences and segmenting them into groups. Do these look familiar to you? Demography: What life stage are your visitors (age, family and …
Editor’s note: This is part two of a series, Understanding Our Audiences, intended for anyone who does planning in the interpretive or visitor experience sectors. You can find the first instalment here. It all sounds like marketing-speak. In fact, it’s pure old-school interpretation. Market segmentation is based on the idea that your behaviour and your tastes …
Read more “Segmentation, Profiling and the Role of Free Will”
What do you really know about your audiences? An introduction to market segmentation in the Visitor Experience sector.