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Defining Your Values: Some Exercises

by Don EnrightStrategic Planning, Values and BrandPosted on No Comments

It takes time to become accustomed to values-based thinking. This is part two of a two-part article on organizational values in the heritage sector. Part one is here.  A values exercise is a way of defining your ethical approach to the prickly, unpleasant issues that are likely to rear their heads in the future. Your values …

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bridge, paris

Organizational Values in the Heritage Sector

by Don EnrightStrategic Planning, Values and Brand, Visitor ExperiencePosted on No Comments

In the heritage sector, values and brand are ultimately one and the same. If your mission describes what you do as an organization, both your values and your brand describe how you do it. That may sound strange: brand and values sound like two very different areas of concern. But I’m going to suggest to …

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