Build a Better Brainstorm
Are your creative workshops not producing the kind of brilliance you need? Try imposing tighter creative constraints.
Crafting a Visitor Journey
What is a visitor journey? A visitor journey is an interpretive planning tool that outlines what the visitor sees and does in your proposed visitor experience. It’s closely related to the ‘user story’ that software and app developers use: before you get into the nuts and bolts of coding (or in our case, writing and …
What is a Visitor Experience Product?
In the tourism or visitor experience sector, the term “product” is used broadly. It refers to anything you offer to your public, in which they might invest money or time. Note that in this sense, we don’t differentiate between products and services, the way one might elsewhere in the business sector. Our products often are …
Essence of Place and Sustainable Tourism
(This article originally appeared in Legacy Magazine.) As an interpretive planner, I’m always on the lookout for tools that help me in my work. A few years ago, when I was working with the Parks Canada agency, we began to develop a creative model we called Essence of Place. It turned out to be not …
What makes an experience memorable?
It’s a fairly simple formula, actually. Take a moment to think back to one of your most cherished travel experiences—something that goes back, say, more than five years. Close your eyes and let the images and feelings of that trip surround you. It’s a nice feeling, isn’t it? What were the images and feelings that …