interpretive planner logo, don enright

Interpretation and the Gig Economy

Interpretation and the Gig Economy
This week I had the pleasure of presenting at the National Association for Interpretation's national conference in Denver, CO. For the first time, I gathered questions in real-time using an interactive online tool (sli.do). It was good fun, but I wasn't able to answer all the questions in a one-hour session. Over the next few weeks, I will answer the …
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VERSUS: Debate Club meets Wrestle Mania

VERSUS: Debate Club meets Wrestle Mania
Welcome to my new series, Innovators. With this project I'm hoping to highlight people who are pushing the boundaries of interpretation, science communication, and educational visitor experience. And I'm pretty excited to feature, as the first instalment in the series, something about which you may have only dreamed until now: cabaret for total science nerds, otherwise known as VERSUS, brought …
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Interpretive Planning: Spice Girls Edition

Interpretive Planning: Spice Girls Edition
I'm an interpretive planner and visitor experience consultant, and when I start a new project with a client, we spend a fair bit of time identifying goals. We often start with a blank-slate, blue-sky approach: "So! What are we trying to achieve here?" But the more I do this goal-setting business, it occurs to me that in our line of …
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Four Hard Questions

Four Hard Questions
The first question asks you to evaluate your product concept against your heritage destination's essence of place. Why on earth should that program, exhibit, facility, viewpoint, whatever be here? How does it honour this place and bring it to life? We are in the business of connecting people to place. …
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Where is your strategic iconic photography?

Where is your strategic iconic photography?
Part of the work I do in visitor experience planning involves defining essence of place—those heritage values, tangible and intangible, that define your site. It's a fun exercise but it can be a little bit abstract at first: what exactly is a tangible heritage value, anyway? A great place to start is simply by asking workshop participants to find six …
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Crafting a Visitor Journey

Crafting a Visitor Journey
What is a visitor journey? A visitor journey is an interpretive planning tool that outlines what the visitor sees and does in your proposed visitor experience. It's closely related to the 'user story' that software and app developers use: before you get into the nuts and bolts of coding (or in our case, writing and designing) you first make sure …
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