interpretive planner logo, don enright
Hello friends,
I normally email once a month; I am playing a bit of catchup here as I have been remiss while overloaded with projects. I hope you enjoy these posts, which reflect some of the work I've been doing in putting together my Interpretive Master Planning course.
Take care.
-Don

Evaluating Your Products

Evaluating Your Products
When it comes to measuring your success, you can take a numbers-based or a more subjective approach. We're going to look at doing both, starting with the quantitative. I have written a bit over the last while about program evaluation.

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Recent Projects

Projects
Here's what's been keeping me busy this last while. Let me know if anything here sparks your imagination for a future collaboration.

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Branding Your Attraction: It Ain't About The Logo

Slug crawling down wildlife sign
There’s no such thing as not having a brand. You have one, even as you read this. Branding is a vague and distasteful term. Particularly in the ecotourism and heritage sectors: nobody really wants to think of your cherished resource as a brand. So I'd like to establish what I mean by branding from the start: it isn't your logo; …

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