Interpretive Planning: Spice Girls Edition

I’m an interpretive planner and visitor experience consultant, and when I start a new project with a client, we spend a fair bit of time identifying goals. We often start with a blank-slate, blue-sky approach: “So! What are we trying to achieve here?” But the more I do this goal-setting business, it occurs to me that in our line of work, there’s only so many […]

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What is a Visitor Experience Product?

In the tourism or visitor experience sector, the term “product” is used broadly. It refers to anything you offer to your public, in which they might invest money or time.  Note that in this sense, we don’t differentiate between products and services, the way one might elsewhere in the business sector. Our products often are services, or a combination of a physical product and a […]

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