Sunset, Strait of Georgia

How to Craft a Vision Statement

There’s no sense telling your staff and public that you will be the top heritage attraction in the nation if you can’t craft a strategic plan (and budget) that will get you there. In my previous article, I outlined what I hope will be a fairly simple way to craft a relevant, realistic mission statement. The problem with relevant and realistic mission statements, though, is that boards […]

Continue reading

Mission Statement Checkup: How’s Yours?

Mission statements should avoid vague and lofty turns of phrase like “transforms lives” or “provides hope” or “empowers wise choices”. All planning starts with a mission. From your mission flow your vision, your strategic goals, your management plan, interpretive plan, marketing plan… and all of the magical visitor experiences you live to facilitate. Without a solid mission or mandate, your organization is rudderless. Mission vs […]

Continue reading