statue and eiffel tower

The Power of the Creative Brief

Think of it as a one-page interpretive plan. Writing a plan is tough work, and writing an interpretationĀ plan is one of the more daunting tasks many of us in the nature-heritage sector face. So daunting, in fact, that many of us would rather chew off an armĀ than set aside time in our busy weeks to work on any kind of long-term strategy. Recently, I’ve started […]

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