Where is your strategic iconic photography?

Part of the work I do in visitor experience planning involves defining essence of place—those heritage values, tangible and intangible, that define your site. It’s a fun exercise but it can be a little bit abstract at first: what exactly is a tangible heritage value, anyway? A great place to start is simply by asking workshop participants to find six iconic images of their heritage […]

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Slug crawling down wildlife sign

Branding Your Attraction: It Ain’t About The Logo

There’s no such thing as not having a brand. You have one, even as you read this. Branding is a vague and distasteful term. Particularly in the ecotourism and heritage sectors: nobody really wants to think of your cherished resource as a brand. So I’d like to establish what I mean by branding from the start: it isn’t your logo; it isn’t the look and […]

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