Barred owl

Dear Don: We’re Too Successful.

Welcome to the first in my Dear Don series, in which I do my best to answer questions from my readers about interpretation and visitor experience. (And if I don’t have the answers, I’ll be featuring wise experts who can help.) Dear Don: I attended your webinar on target audiences and have a question: We offer a variety of adult-only programs but there seem to be […]

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cyclists

Understanding Our Markets: Ways of Segmenting

This is the third piece in a series of instalments about social science for interpreters, and interpretive planners, and visitor experience professionals. Find the first instalment here.  There are many ways of understanding our audiences and segmenting them into groups. Do these look familiar to you? Demography: What life stage are your visitors (age, family and marital status)? What is their education level? What is their […]

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