Of Bats and Myths (and sloppy interpreters)

Myth Making From time to time in my career, I have seen interpretive myths that seem to propagate from interpreter to intepreter. I have seen some doozies over the years. Some day, ask me to tell you about the lobsters running each fall up the Miramichi River. Here’s one circulating at the moment: “We need …

What is Experiential Interpretation?

In the fall of 2020, I will be offering a workshop in Experiential Interpretation. Thinking ahead to the course, I’ve been spending a fair bit of time researching and pondering what that actually means. Interpretation is experiential when the interpreter uses a recognizable activity as the structure of the program, and imposes passive listening on …

VERSUS: Debate Club meets Wrestle Mania

Welcome to my new series, Innovators. With this project I’m hoping to highlight people who are pushing the boundaries of interpretation, science communication, and educational visitor experience. And I’m pretty excited to feature, as the first instalment in the series, something about which you may have only dreamed until now: cabaret for total science nerds, …

Interpretive Planning: Spice Girls Edition

I’m an interpretive planner and visitor experience consultant, and when I start a new project with a client, we spend a fair bit of time identifying goals. We often start with a blank-slate, blue-sky approach: “So! What are we trying to achieve here?” But the more I do this goal-setting business, it occurs to me …

Where is your strategic iconic photography?

Part of the work I do in visitor experience planning involves defining essence of place—those heritage values, tangible and intangible, that define your site. It’s a fun exercise but it can be a little bit abstract at first: what exactly is a tangible heritage value, anyway? A great place to start is simply by asking …

Crafting a Visitor Journey

What is a visitor journey? A visitor journey is an interpretive planning tool that outlines what the visitor sees and does in your proposed visitor experience. It’s closely related to the ‘user story’ that software and app developers use: before you get into the nuts and bolts of coding (or in our case, writing and …

Nature, Travel, and Being Canadian

(This is the text from my presentation to the Nature Conservancy of Canada’s Nature Talks series, which I delivered in Calgary on November 7, 2018 on behalf of Toque and Canoe. Text and images by Don Enright.) I’d like to thank the Nature Conservancy of Canada for inviting me to speak on behalf of Toque and …

What is a Visitor Experience Product?

In the tourism or visitor experience sector, the term “product” is used broadly. It refers to anything you offer to your public, in which they might invest money or time.  Note that in this sense, we don’t differentiate between products and services, the way one might elsewhere in the business sector. Our products often are …