The streets of Montevideo

Do your staff represent your community?

What are some common barriers to staff diversity in the heritage sector? “We only hire the most qualified people, and they just aren’t coming from those communities.” This is probably the most common copout, er, response from museum leadership: we only hire the best, regardless of what their background is, and the best just happen …

A Community Advisory Group

It is becoming a well-known—dare I say best—practice in the heritage sector for each organization to assemble a Diversity, Equity, Inclusion, and Accessibility (DEIA) advisory group. If you haven’t done so yet, you might really give it some serious thought. Who are these people? A DEIA Advisory Circle (or whatever they choose to name themselves) …

Staring down the rabbit hole of change

I am an interpretive planner and visitor experience advisor. I work with museums, historic sites, zoos, aquariums, and parks helping them evaluate and improve their relevance, revenue, and attendance. In other words, you call someone like me when things aren’t going as well as they used to—or when you have a vision of how much …

Clipboard and pens

Evaluation: The Fuzzy Side

Qualitative or Subjective Evaluation In my previous post, I outlined some quantitative or data-based criteria for evaluating interpretive products. Many of us, though, are just getting started in gathering statistics and evaluations. If you’re weak in the data department, or your boss/client would like their team to weigh in with their judgment on the performance …