I’m a guest writer at the new Interpretation Canada blog- I think you should go check it out.
Continue readingCategory Archives: Visitor Experience
The Dying Art of Interpretive Evaluation
Anyone who has worked in interpretation for a while will tell you that evaluations are expensive—they take time and cash and a lot of expertise. Half the battle in any evaluation is just asking the right questions, and it’s amazing how hard that really is. But there are a couple of kinds of evaluation that are dead easy, cheap, and low-stress. And I’m amazed at […]
Continue readingWho is the audience for your interpretive plan?
A lifetime ago when I studied playwriting, there was a concept that has stuck with me ever since: “point of departure.” In a story, there is a journey along a dramatic arc that is launched when the protagonist is faced with some kind of challenge, after which their life will never be the same. The point of departure is the moment in the character’s life […]
Continue readingThe Louvre Abu Dhabi: A Review
I found myself in Abu Dhabi, UAE in January— the starting point of a contract I was doing. The place is fascinating, in all kinds of ways. I can’t give the city itself a sterling recommendation—there are more interesting places you could support with your tourist dollars, frankly. Maybe some places that don’t still do flogging and stoning, say. But I can tell you that […]
Continue readingA Field Guide to Content Developers
If you’re trying to put together a design project, it pays to know who to hire. I often see “interpretive writer” in an RFP when it’s clear that you’re really looking for a content developer or an interpretive planner. And while it’s not unusual to find someone (like me) who can do all three, the scope of work (and the price tag) for each is radically different.
Continue readingEssence of Place and Sustainable Tourism
(This article originally appeared in Legacy Magazine.) As an interpretive planner, I’m always on the lookout for tools that help me in my work. A few years ago, when I was working with the Parks Canada agency, we began to develop a creative model we called Essence of Place. It turned out to be not only a good way of defining a site’s themes, but […]
Continue readingShould parks and museums have free entry?
(This article first appeared in Legacy Magazine, published by the National Association of Interpretation.) When they say “can’t”, we need to re-train our ears to hear “choose not to”. Two years ago, I fulfilled a lifelong dream and visited the Republic of Ireland. Among its many treasures (endless green hillsides, first-rate beer, friendly locals), I discovered that the Irish national museums are free of charge. […]
Continue readingIt’s Time to Stop the May Madness
Writing and producing three programs in three weeks is madness. It has to stop. Here’s a proposal that will result in better programs, better promotions, less overtime, and less stress.
Continue readingWhat Is Dialogic Interpretation?
… and why on earth would anybody want to do it? It seems that recently, in my travels where I meet colleagues from the USA, the topic of conversation often turns to the rise of dialogic interpretation: interpretive programming that places an emphasis on getting visitors to talk to each other about the subject at hand. Here in Canada, dialogic interpretation isn’t even on the radar. […]
Continue readingThe American Rangers Strike Back
As the US Parks take a public stand, this Canadian finds himself inspired, and a little bit shamed. Where the hell were our voices during the Harper years?
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