Crafting a Visitor Journey

What is a visitor journey? A visitor journey is an interpretive planning tool that outlines what the visitor sees and does in your proposed visitor experience. It’s closely related to the ‘user story’ that software and app developers use: before you get into the nuts and bolts of coding (or in our case, writing and designing) you first make sure the product makes sense from […]

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Nature, Travel, and Being Canadian

(This is the text from my presentation to the Nature Conservancy of Canada’s Nature Talks series, which I delivered in Calgary on November 7, 2018 on behalf of Toque and Canoe. Text and images by Don Enright.) I’d like to thank the Nature Conservancy of Canada for inviting me to speak on behalf of Toque and Canoe this evening, and I’d like to acknowledge respectfully that […]

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What is a Visitor Experience Product?

In the tourism or visitor experience sector, the term “product” is used broadly. It refers to anything you offer to your public, in which they might invest money or time.  Note that in this sense, we don’t differentiate between products and services, the way one might elsewhere in the business sector. Our products often are services, or a combination of a physical product and a […]

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western painted turtle

Mission Creep, Turtles, and You

If your organization has been around for a while, you may discover that you have a few lines of business that don’t fit into your mission, or perhaps fit only in the broadest possible way. How does that happen? Mission creep is the slow and insidious process of taking on activities that don’t belong within your organization. In the non-profit world, these tend to sneak […]

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sculpture

The Art of Constructive Feedback

I had an opportunity to revisit my old stomping grounds this spring: I gave a keynote presentation to Alberta Parks interpreters in Kananaskis Country, where I began my career in 1982. It was a wonderful, nostalgic experience, and it really brought back to me the value of the training I got from that organization. So much of what I know about family programming, theatrical programming, […]

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klondike

There are no meanings inherent in your resource.

Which is not to suggest that your resource is without meaning. I’ve been spending a lot of time lately putting together basic training for interpreters, and one of the first things we always try to do is define exactly what our profession is. You’d think that’d be easy; it ain’t. Every time I try to define interpretation, I come away less convinced than ever that […]

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Lighthouse, Ucluelet

The Dying Art of Interpretive Evaluation

Anyone who has worked in interpretation for a while will tell you that evaluations are expensive—they take time and cash and a lot of expertise. Half the battle in any evaluation is just asking the right questions, and it’s amazing how hard that really is. But there are a couple of kinds of evaluation that are dead easy, cheap, and low-stress. And I’m amazed at […]

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southern sky

Who is the audience for your interpretive plan?

A lifetime ago when I studied playwriting, there was a concept that has stuck with me ever since: “point of departure.” In a story, there is a journey along a dramatic arc that is launched when the protagonist is faced with some kind of challenge, after which their life will never be the same. The point of departure is the moment in the character’s life […]

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abu dhabi louvre courtyard

The Louvre Abu Dhabi: A Review

I found myself in Abu Dhabi, UAE in January— the starting point of a contract I was doing. The place is fascinating, in all kinds of ways. I can’t give the city itself a sterling recommendation—there are more interesting places you could support with your tourist dollars, frankly. Maybe some places that don’t still do flogging and stoning, say. But I can tell you that […]

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