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Visitor Experience Design
I work with parks, museums, historic sites, zoos, and aquariums
to increase their revenue, attendance, satisfaction, and relevance.
WHAT I DO...
INTERPRETIVE PLANNING
From high-level goals through target audiences all the way to media and programs, I work with you and your team to bring your heritage place's stories to life.
EVALUATION
Need an expert eye on your visitor experience products? Looking for a smart visitor survey? I'm your person.
INTERPRETIVE WRITING
Digital media, panels, brochures, love letters... I am fast, creative, versatile, and concise.
VISITOR EXPERIENCE DESIGN
I do full-suite visitor experience design, including market segmentation, competitive set analysis, essence of place exercises, program evaluations, visitor experience assessments, product plans, and more.
TRAINING
I design and lead professional development courses for interpreters and product developers. I can work in-person or remotely using digital learning management systems.
MARKET ANALYSIS
I wade through the data so you don't have to. Visitor segmentation sliced and diced demographically, geographically, and psychographically.
What I've Been Up To
mouse over each photo to see the project

Air and Space, Washington DC
exhibitions, interpretive-planning, interpretive-writing

Interpretive Signs: Astotin Lake
interpretive-planning, interpretive-writing

Unpacking Macdonald
exhibitions, interpretive-planning, interpretive-writing

Discovery Centre in Delta BC
exhibitions, interpretive-planning, interpretive-writing

Calgary Zoo Bugtopia!
interpretive-writing

Metro Vancouver Regional Parks Strategy
interpretive-planning, ve-strategies

Springs and Scavengers
exhibitions, interpretive-writing

Hiawatha First Nation
interpretive-planning

Widgeon Lake
interpretive-planning, training

Interpretive Planning Course
training

Chippewas of Nawash
interpretive-planning

Northern BC Tourism Summit
keynotes-and-conferences

The North Coast Trail
interpretive-writing

The Politics of Luxury
exhibitions, interpretive-writing

Surrey Nature Centre
interpretive-planning

Change is Hard
keynotes-and-conferences

Gros Morne VE Strategy
ve-strategies

Pacific Science Enterprise Centre
interpretive-planning, interpretive-writing

Gros Morne Discovery Centre
exhibitions

Riding Mountain National Park
ve-strategies