WHAT I DO...

INTERPRETIVE PLANNING

From high-level goals through target audiences all the way to media and programs, I work with you and your team to bring your heritage place's stories to life.

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EVALUATION

Need an expert eye on your visitor experience products? Looking for a smart visitor survey? I'm your person.

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INTERPRETIVE WRITING

Digital media, panels, brochures, love letters... I am fast, creative, versatile, and concise.

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VISITOR EXPERIENCE DESIGN

I do full-suite visitor experience design, including market segmentation, competitive set analysis, essence of place exercises, program evaluations, visitor experience assessments, product plans,  and more.

TRAINING

I design and lead professional development courses for interpreters and product developers. I can work in-person or remotely using digital learning management systems.

MARKET ANALYSIS

I wade through the data so you don't have to. Visitor segmentation sliced and diced demographically, geographically, and psychographically.

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What I've Been Up To

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Laurier House

exhibitions, interpretive-planning, ve-strategies

GET IN TOUCH...