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Visitor Experience Design
I work with parks, museums, historic sites, zoos, and aquariums
to increase their revenue, attendance, satisfaction, and relevance.
WHAT I DO...
INTERPRETIVE PLANNING
From high-level goals through target audiences all the way to media and programs, I work with you and your team to bring your heritage place's stories to life.
EVALUATION
Need an expert eye on your visitor experience products? Looking for a smart visitor survey? I'm your person.
INTERPRETIVE WRITING
Digital media, panels, brochures, love letters... I am fast, creative, versatile, and concise.
VISITOR EXPERIENCE DESIGN
I do full-suite visitor experience design, including market segmentation, competitive set analysis, essence of place exercises, program evaluations, visitor experience assessments, product plans, and more.
TRAINING
I design and lead professional development courses for interpreters and product developers. I can work in-person or remotely using digital learning management systems.
MARKET ANALYSIS
I wade through the data so you don't have to. Visitor segmentation sliced and diced demographically, geographically, and psychographically.